Spy it! Score it!
Beat the boredom and take time out from screens with i-SPY books, packed with facts, photos and fantastic spots for hours of fun!
i-SPY began in 1948 when Charles Warrell, known by i-SPY spotters as 'The Chief', began selling small paperbacks in his local Woolworths. As popularity soared, so did the number of i-SPY books. The series was supported by News Chronicle in the 1950s, then published by the Daily Mail until the late 1980s, when publication was taken over by Michelin.
Learn more about the i-SPY series
Explore our i-SPY Pocket Books
Kids will have fun collecting points with more than 140 things to spot in every book. Ideal for holidays, family road trips or simply exploring your local area.
Find out moreMy First i-SPY
Get little ones started on their very own spotting adventure with My First i-SPY sticker books!
Find out morei-SPY Challenge Books
Take on the i-SPY challenge with 50 things to do to get closer to nature! As well as lots of things to spot, earn eco points and claim your certificate and eco hero badge.
Find out morei-SPY Activity Books
Keep little travellers busy with these fun-filled i-SPY activity books. Packed with puzzles, photos and things to spot for hours of entertainment.
Find out morei-SPY Rewards
Apply for your super-spotter i-SPY certificate and badge
Well done for collection 1000 points! Follow the link to download your official i-SPY certificate and apply for your badge.
Apply hereApply for your My First Progress Poster
If you have completed your My First i-SPY book, congratulations, you’re officially an i-SPY super-spotter!
Apply hereApply for your eco hero certificate and badge
If you’ve collected 200 eco points, congratulations you’re officially an i-SPY eco hero! You can apply for your certificate and badge here.
Apply here