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Collins Applied Business - A2 for AQA Student’s Book

Author: Tim Chapman, Malcolm Surridge, Stuart Merrills, Gordon McGuire and Neil Buchanan
Format: Paperback
Publication Date: 20-06-2006
ISBN: 978-0-00-720142-6
Pages: 448

Regular price RRP £25.75 - Out of stock Sale

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Description

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.

Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index

Reviews
  • “So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!”Avril Lowe, Ripley St.Thomas High School
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