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This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.
IntroductionUnit 8: Business PlanningUnit 9: Marketing StrategyUnit 10: Promotional ActivitiesUnit 11: The Marketing EnvironmentUnit 12: Managing PeopleUnit 13: Managing InformationUnit 14: Managing ChangeUnit 15: Financial Accounting for ManagersUnit 16: Managing ResourcesIndex
- “So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!”Avril Lowe, Ripley St.Thomas High School